The campaign “This Is Public Health” in Italy, set up by a team of Public Health Schools in Northern Italy

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Daria Bucci
Deanna Rossi
Roberto Croci
Lorenzo Bellini
Filippo Bonaldi
Michele Capraro
Beatrice Frascella
Giovanni Gaetti
Lucio Granata
Daniele Solla
Giuseppe Stirparo
Assunta Bizzarro
Giorgio Bordin
Anna Odone
Stefano Capolongo
Cesira Pasquarella
Gabriele Pelissero
Carlo Signorelli

Keywords

This is Public Health (TIPH), Health in All Policies (HiAP)

Abstract

Despite the great effort to raise awareness among health promotion, nowadays Public Health policies are not often recognized as important tools. For this reason, the Health in All Policies (HiAP) approach is instrumental in tackling this information gap. In 2018, the US Association of Schools and Programs of Public Health (ASPPH) launched an international campaign called “This is Public Health” (TIPH), whose aim was “to brand public health and raise awareness of how it affects individuals, communities and populations”. The Association of Schools of Public Health in the European Region (ASPHER), in coordination with ASPPH, decided to create a European campaign to support and to reproduce the American one, by opening a challenge among the European Public Health Schools. The Schools and Programs of PH of Vita-Salute “San Raffaele” University, Milan, University of Parma, University of Pavia and Politecnico of Milan won this bid. In this “briefing on” we present a report on the Italian project for raising awareness of Public Health among general population and health care personell.

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