How workers’ emotional dissonance explains the association between customers’ relations, burnout and health in an Italian supermarket chain

Contenuto principale dell'articolo

Michela Vignoli https://orcid.org/0000-0002-2583-5384
Greta Mazzetti https://orcid.org/0000-0002-2820-3315
Daniela Converso https://orcid.org/0000-0002-6780-4746
Dina Guglielmi https://orcid.org/0000-0002-9482-7994

Keywords

Abstract

Introduzione. La gestione dei clienti è diventata sempre più un fattore di rischio di cui le organizzazioni dovrebbero essere consapevoli. Avere a che fare con clienti, alunni e pazienti difficili è stato riconosciuto come il secondo fattore di rischio riportato più frequentemente nel recente sondaggio ESENER del 2019 (61% rispetto al 58% della precedente survey), subito dopo i movimenti ripetitivi di mani o braccia. Obiettivi. Lo scopo del presente studio è esplorare la relazione tra le relazioni negative con i clienti eil burnout e la salute generale dei dipendenti. Metodi. I dati sono stati raccolti utilizzando un questionario self-report anonimo somministrato ai dipendenti di una azienda italiana che opera nel settore della grande distribuzione organizzata. Il campione era composto da 610 lavoratori (70% donne) che lavoravano in 28 punti vendita. Risultati. I risultati hanno motrato che le relazioni negative con i clienti non erano direttamente correlate a una minore salute generale, ma indirettamente attraverso un processo che coinvolge dissonanza emotiva e burnout. In altre parole, i risultati hanno mostrato che le relazioni negative con i clienti erano associate a livelli più elevati di dissonanza emotiva, che a loro volta erano associati a livelli più elevati di burnout e, di conseguenza a una minor salute generale. Conclusione. Questo studio ha contribuito all'attuale comprensione di come le relazioni negative con i clienti potrebbero innescare un processo di compromissione della salute che potrebbe portare a livelli più elevati di burnout e una salute generale più povera nei lavoratori. I risultati suggeriscono che le organizzazioni le cui attività lavorative dei dipendenti sono caratterizzate da un contatto quotidiano con i clienti dovrebbero implementare interventi come attività di formazione al fine di migliorare le capacità dei dipendenti nel gestire i clienti come ad esempio su come gestire le emozioni al lavoro.

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