Franchin, L., et al. “Measuring Brand Awareness As a Component of Eating Habits in Children: The Development of the IBAI (International Brand Awareness Instrument) Italian Version”. Progress in Nutrition, vol. 14, no. 2, Sept. 2012, pp. 132-40, https://mattioli1885journals.com/index.php/progressinnutrition/article/view/2343.